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Digital Marketing Specialist

Bala Cynwyd, PA | Contract

Post Date: 09/05/2017 Areas of Expertise: Sales & Marketing Pay Rate: $35-$40/hour

Contemporary Staffing Solutions is currently recruiting a Digital Marketing Specialist for a Contract position in Bala Cynwyd, PA.

Responsibilities of the Digital Marketing Specialist:

  • Create and manage the company’s social media profiles and presence through current and potential future platforms (Twitter, LinkedIn, YouTube, Facebook)
  • Oversee SEO initiatives 
  • Boost website health and engagement statistics through monthly reporting and analytics, technical enhancements, and content improvements
  • Continually monitor and refresh keywords
  • Assess current procedures and pitch new ideas to management
  • Conduct ongoing reports and analytics for SEM campaigns and paid ads on social media sites
  • Coordinate details with marketing managers, CRM database manager and sales, account management, graphic designers, and marketing leadership (technical lead generation campaign details, nurturing campaigns, advertising campaigns, client newsletter distribution
  • Carry out marketing automation system
  • Work closely with a graphic designer to develop A/B testing, assemble workflows, and build custom content for campaigns
  • Advise campaign performance and partner with a CRM platform manager to compile ongoing PTV reports and analysis

Requirements of the Digital Marketing Specialist:

  • Experience with Google SEO and webmaster tools:  Google Analytics, Google Search Console and Google Tag Manager
  • Understanding and experience with keyword research and implementation and SEM/SERP analysis
  • CRM experience a plus, especially knowledge of salesforce.com
  • Experience managing PPC campaigns and social media
  • Experience with marketing automation systems, creating email workflows and managing campaigns, preferably with Pardot
  • Strong analytical and reporting and ability, able to effectively assess data and provide actionable recommendations
  • 3-5 years’ experience, preferably in business-to-business marketing
  • BA or BS degree in marketing, communications or related field
  • Expertise in tech space a plus

If you or someone you know is interested, please email resumes to Jessica

Jessica Barbosa
Staffing Specialist

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